Instagram is an online photo and short video-sharing service that has grown in popularity among teens and young adults. This social media platform allows users to share short videos and photos on Instagram and other social media sites.

Instagram increases your reach to current and potential customers. Using Instagram gives life to your brand through posting “in the moment” photos and short videos, whereas Facebook and Twitter are used primarily for networking, sharing and promoting content. The comment feature allows a business to engage with the consumer and direct them to your website or Facebook page for more information.

Who is on Instagram: 53% of users are between ages 18-29 and 25% of users are between the ages of 30 and 49.

Why do I need to be on Instagram: People respond better to visuals, and Instagram thrives on visuals. With more than 300 million daily users, Instagram is the most popular social network next to Facebook. Instagram offers “snackable content”, content that is easily viewed and understood, which enables users to see the brand and its message and relate it to their lives.

How can it benefit my business: Instagram allows you to be creative in your posts and your message, and to take customers “behind the scenes” into what happens at your business daily. Through sharing photos of your business, you are creating a community for your customers that is invaluable and cannot be replicated on other social media sites. Instagram has made it very easy to share these videos and pictures across all social media platforms (Facebook, Twitter, Tumblr), saving you time and energy. By using more than one social media source, you can reach a larger audience as well as maintain a consistent brand image across all platforms. Remember, it is still important to post original content to your other social media platforms. Businesses should create a marketing plan that lays out what content will be posted on each individual site as well as what content will be shared across all sites.

If you want to consider your marketing plans and how Instagram might figure into them, KCARD can help.