A Direct-to-Consumer Beef Webinar Series will be presented on the evenings of July 14, 15, and 16 to help producers new to selling beef with production practices, processing, and sales and marketing questions. Kentucky Center for Agriculture and Rural Development, Kentucky Cattlemen’s Association, and the University of Kentucky are coming together to present information that should help producers navigating beef sales for the first time.   

We’ll hear from experts on beef production basics, processing meat for sale, business development and marketing, and consumer preferences.  The webinar will also include perspectives from a local meat buyer, cattle farmer who are selling locally, and representatives from Kentucky Proud and the Governor’s Office of Agricultural Policy. The three-day agenda is shown below. Join us by registering for the live webinars here: https://zoom.us/webinar/register/WN_a7pM6nqOSlGy1-FfTkP-Sg 

If you are unable to join and are interested in the content, the webinars will be recorded and uploaded to our YouTube Channel once the series is over. For additional questions about the webinar series, contact Olivia Vogel at ovogel@kcard.info or call 859-550-3972. 

Direct-to-Consumer Beef Webinar Series (1 of 3)

Tuesday, July 14th 7 – 8:15 pm Eastern

Topic: Producing Finished Beef

Direct-to-Consumer Beef Webinar Series (2 of 3)

Thursday, July 16th 7 - 8:15pm Eastern

Topic: Processing, Planning, and Marketing Local Beef

Direct-to-Consumer Beef Webinar Series (3 of 3)

Thursday, July 16th 7 - 8:15pm Eastern

Topic: Selling Local Beef