Some of you are ramping up your online communications for the first time.  It’s easy to make some rookie mistakes in the process.  Here are a few we have seen recently come across our desk that we wanted to point out. 

1. Font Choices. The readability of your document depends on font type, font size, spacing, and line length. For digital images, the rule of thumb is to use a sans-serif font (like Tahoma) instead of a serif font (like Book Antiqua). Reason being? The san-serif font is easier to read on a screen. For print, you will want to stick with a serif font for a more professional look. If you need help in matching fonts, there are tons of resources with a simple Google search.

2. Color Choices. Color psychology is huge in marketing. Choosing a color or colors to identify with your brand is an important consideration for businesses since colors elicit a wide range of reactions and emotions. So, what does each color mean? In general, blue = trustworthy; orange = friendly; yellow = optimistic; red = exciting/danger; green = fresh; purple = imaginative/calming; pink = feminine; brown = reliable; black = luxurious; and, white = pure.

3. Grammar and Spelling. There is nothing worse than going through a post or e-newsletter and seeing blatant grammatical and spelling errors. If you are not a grammar whiz or participated in your school’s spelling bee growing up, there are tons of free tools out there. You can write your posts in Microsoft Word and have spellcheck review them. You can download Grammarly, which is an online writing tool that uses Artificial Intelligence (AI) and natural language processing to detect errors in spelling, grammar, and tone. Or just contact your most annoying editor-type friend (or one of us at KCARD). 

You have great products. You have great content to communicate.  Do not let details like the aspects above get in the way of your audience knowing about that product and reading your content. Of course, having content that is readable and inviting is just the first step. If you would like assistance in reviewing drafts of blog posts, e-newsletters, social media posts, or website copy, let us know. You can reach us at 859-550-3972 or via email at kcard@kcard.info.