If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out the five tips below to pivot your marketing during changing times.

1. Keep the Connection: Discontinuing your online efforts shuts the door on communication with your customers. Your customers might even get the impression that your doors have shut for good! Keep sharing updates.

2. Provide Helpful Content: You are looking to make sales, so why do you need to provide anything but sales content? People want to know you care, now more than ever. Share recipes (utilizing your products), give virtual tours, go LIVE on Stories, or provide explanatory videos (why you do what you do).

3. Change Your Call to Actions: Prior to Covid, you Call to Action (CTA) could have been “buy today” or “shop now”. Changing your CTA to something more relevant such as, “connect with us” or “learn more” can encourage interaction, thus leading to a sale.

4. Get Creative: Having a unique way to market your products can set you apart from your competitors and make you stand out even in an online marketplace. Take some risks and become creative in your copy and imaging of your products. You can also create kits, bundles or care packages to increase transaction price. Check out our blog post on more ways to get creative when marketing your products. If you want to increase your engagement and build community, offer classes on what you know – such as recipes, planting, harvesting, canning.

5. Improve Your Online Presence: Online activity is predicted to increase as we go into the end of 2020 as consumers are looking for connections to others and safer ways to shop. Having a strong online presence can help build your brand and gain credibility to attract new customers. Look at your online presence – Do you provide valuable content? What are people searching for to find your business? Do you have a website? Are you participating in online communities, groups, or forums? All these things can help boost your online presence. For more tips on expanding your online and social media presence, check out our blog post here.

Marketing to your customers is always important, pandemic or not. Continuing your marketing and improving it can be beneficial to your business now and as we keep going through the changes that Covid presents. If you would like to take a closer look at your online presence or adjust your marketing strategy to reach current and new customers is the changing landscape, KCARD can help. Contact us today at 859-550-3972 or via email at kcard@kcard.info.