Too Many Options: Choice Overload in Your Business

Too Many Options: Choice Overload in Your Business

Did you know that if you offer your customers too many options that it decreases the chances that they make a purchase? A lot of food businesses we work with want to have 20+ varieties of the value-added food product that they are making. The problem: having too many choices in a food category causes our brain to go a little haywire. In this post, we discuss what you can do to prevent choice overload in your customers.

Local Food Census Maps: Visualizing Local Food Sales Across the State

Local Food Census Maps: Visualizing Local Food Sales Across the State

Launched in 2020, KCARD’s Kentucky Local Food Expansion Initiative connects local farmers to buyers and seeks to grow a strong and diverse buyer-producer network across the state. One aspect of the initiative includes visualizing where local food production and sales are already occurring and where they are not to inform the work.

Woodstock Lavender Co.: Turning an Idea Into a Business

Woodstock Lavender Co.: Turning an Idea Into a Business

Woodstock Lavender Co. Is a family-operated lavender farm located in Somerset, KY, owned by Allison Horseman and her mother, Mary Ann May. The business offers handcrafted and natural lavender products. Woodstock Lavender Co. utilized KCARD’s services to turn their idea of a lavender farm into a successful business.

Hidden Costs of Launching a Value-Added Product

Hidden Costs of Launching a Value-Added Product

Adding value to your farm product can bring more of that food dollar back home to the farm. Many Kentucky farmers transform their raw agricultural commodity into a different product with higher market value (milk to cheese, fruit to jam, etc.) This may seem like an obvious way to increase revenue, but it’s important to understand all of the costs associated with launching a value-added product. Understanding your costs will help you price your product at the right level and ensure that you can make a profit off the finished product.

I Want to Hire People, but I Can’t Find Anyone:  Handling Labor Risk  

I Want to Hire People, but I Can’t Find Anyone:  Handling Labor Risk  

Mark it down as a problem that businesses had before COVID that has only gotten worse in the pandemic: finding and retaining workers. As a result, a lot of businesses are having to think creatively about their operations from start to finish to figure out how to handle this challenge. We were recently asked about how to do just that. Check out this blog post to learn more.

When Does A Cooperative Make Sense?

When Does A Cooperative Make Sense?

The cooperative business structure can be an effective organization, but it is not appropriate for everyone or every business idea. When deciding whether to develop a business as cooperative, there are four key factors that need to be present for the cooperative structure to be the right choice.

Farmer-Owned Cooperative Uses KCARD Services to Launch and Expand to Serve 14 States

Farmer-Owned Cooperative Uses KCARD Services to Launch and Expand to Serve 14 States

Farmers in 14 states now benefit from the vision the founders of Kentucky Organic Farm and Feed Inc. had in 2009. From serving just two farms to farms all over the region, Kentucky Organic Farm and Feed Inc. (KOFFI) of Guthrie, Kentucky is the leading organic feed and fertilizer supplier in the area, offering 100% certified organic feed of any type to a wide variety of customers.