A Direct-to-Consumer Beef Webinar Series will be presented on the evenings of July 14, 15, and 16 to help producers new to selling beef with production practices, processing, and sales and marketing questions. Kentucky Center for Agriculture and Rural Development, Kentucky Cattlemen’s Association, and the University of Kentucky are coming together to present information that should help producers navigating beef sales for the first time.
We’ll hear from experts on beef production basics, processing meat for sale, business development and marketing, and consumer preferences. The webinar will also include perspectives from a local meat buyer, cattle farmer who are selling locally, and representatives from Kentucky Proud and the Governor’s Office of Agricultural Policy. The three-day agenda is shown below. Join us by registering for the live webinars here: https://zoom.us/webinar/register/WN_a7pM6nqOSlGy1-FfTkP-Sg
If you are unable to join and are interested in the content, the webinars will be recorded and uploaded to our YouTube Channel once the series is over. For additional questions about the webinar series, contact Olivia Vogel at ovogel@kcard.info or call 859-550-3972.
Direct-to-Consumer Beef Webinar Series (1 of 3)
Tuesday, July 14th 7 – 8:15 pm Eastern
Topic: Producing Finished Beef
| Topic | Speaker(s) |
| Welcome | Spencer Guinn & Olivia Vogel, KCARD |
| Finishing Beef Production Basics | Dr. Jeff Lehmkuhler, University of Kentucky |
| Beef Producer Panel Q&A | Melissa Ballard, Bluegrass Beef Nathan Lawson, Big Springs Beef |
| Kentucky Agriculture Development Funds | Warren Beeler, Governor's Office of Agricultural Policy |
| Closing | Spencer Guinn & Olivia Vogel, KCARD |
Direct-to-Consumer Beef Webinar Series (2 of 3)
Thursday, July 16th 7 - 8:15pm Eastern
Topic: Processing, Planning, and Marketing Local Beef
| Topic | Speaker(s) |
| Welcome | Spencer Guinn & Olivia Vogel, KCARD |
| Processing Beef: What to Know Before You Commit | Dr. Gregg Rentfrow, University of Kentucky |
| A Processor's Perspective | John Edwards, Trackside Butcher Shoppe |
| Beef to Market Business Plan | Brent Lackey, KCARD |
| Closing | Spencer Guinn & Olivia Vogel, KCARD |
Direct-to-Consumer Beef Webinar Series (3 of 3)
Thursday, July 16th 7 - 8:15pm Eastern
Topic: Selling Local Beef
| Topic | Speaker(s) |
| Welcome | Spencer Guinn & Olivia Vogel, KCARD |
| Consumer Preferences & Kentucky Cattlemen's Overview | Alison Smith and Katelyn Hawkins, Kentucky Beef Council |
| Beef Buyer Panel Q&A | Restaurant:TBD Institution: Carolyn Gahn, University of Kentucky Aramark Retail: Katelyn Hawkins, Kentucky Cattlemen's Association |
| Kentucky Proud & Buy Local Program | Kentucky Department of Agriculture |
| Closing | Spencer Guinn & Olivia Vogel, KCARD |