Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
Consumer trends changed drastically when the coronavirus hit. You probably have customers who never thought of purchasing local until it became a necessity. While stores, restaurants, and other businesses are opening back up, many consumer trends are sticking around. Keeping those new customers around will be key for sustaining the growth your business has had the past six months. So how do you keep your new customer coming back again and again? Here are five tips to keep your customers.
Due to COVID, consumers are changing the way they are buying and what they are buying. While many consumers are settling into learning to live with the reality of COVID, the impact of the pandemic has left more lasting effects on the way consumers are shopping, and what is important to them. What does that mean for you? In this post, we discuss 3 major themes in consumer trends that are projected to continue into fall.
In mid-July we hosted the “Direct-to-Consumer Beef Webinar Series” with several partners including the University of Kentucky Department of Animal and Sciences, Kentucky Beef Council, and several others. We offered this series to respond to the conversation and education around proper production, processing, business development, marketing, and sales for finished beef. We’ve pulled together a few of the noteworthy takeaways from the webinar series.
This week is National Farmers Market Week, giving us an opportunity to celebrate Kentucky’s farmers markets for boosting the local economy by supporting local producers, providing jobs, improving local nutrition, and much more. So how should you celebrate National Farmers Market Week? Simply visit your local farmers market! There are over 160 farmers markets in the state of Kentucky and over 2,700 farmers market vendors to buy from.
Direct marketing is a wonderful way to promote your farm and fulfill a need for consumers. Our guest blogger, Dr. Gregg Rentfrow, has been with the University of Kentucky Cooperative Extension program since 2006 as the Meat Specialist. Dr. Rentfrow works closely with meat and livestock producers, and the 4-H and FFA programs in the state to provide training and education about meat production. Dr. Rentfrow is a trusted and valued resource for KCARD wit his extensive knowledge of the meat and livestock industries and has participated in several KCARD Marketing Locally Grown Meat workshops in the past.
A Direct-to-Consumer Beef Webinar Series will be presented on the evenings of July 14, 15, and 16 to help producers new to selling beef with production practices, processing, and sales and marketing questions. Kentucky Center for Agriculture and Rural Development, Kentucky Cattlemen’s Association, and the University of Kentucky are coming together to present information that should help producers navigating beef sales for the first time.
If you are new to direct meat sales and have just read our blog posts about having your meat processed for the first time and pricing your meat for profit, we’ve pulled together some more resources for you to explore.
Fact: people are cooking and eating at home more. Those who weren’t cooking at home are now making meals several days a week for their families. Of those making meals at home, 35 to 40% of them started cooking for the first time, according to global management consultant SSA & Company. So, what does that mean for your food business? How can you educate new customers about your products so that you retain them once things get back to normal? Below are a few ideas for targeting the “new” home cook.
If you are new to direct meat sales and have just read our blog post about having your meat processed for the first time or are looking at updating your pricing, here are two questions you need to ask: What are your competitors’ prices; and, what is your minimum price to break-even. Check out the following blog post to get started on pricing your meat to make a profit.
U-Pick operations are a critical direct marketing approach for many farms in Kentucky and provide customers with a unique hands-on connection to fresh produce grown locally. Here are some key points to keep in mind before you open for the season.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
