Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
Farmers' markets can be a great way for producers of all sizes to create/expand their customer base and have a consistent marketing opportunity. If you're considering selling at a farmers' market for the first time (or sell at a market already), check out these tips for successfully selling at farmers' markets!
Due to COVID, consumers are changing the way they are buying and what they are buying. While many consumers are settling into learning to live with the reality of COVID, the impact of the pandemic has left more lasting effects on the way consumers are shopping, and what is important to them. What does that mean for you? In this post, we discuss 3 major themes in consumer trends that are projected to continue into fall.
Have you heard of a hashtag? A hashtag is an online tagging device used on certain social media platforms. Using hashtags helps others easily find content centered on a certain theme or subject. A hashtag starts with the number (#) symbol followed by a series of words. Placing the hashtag symbol before the words will automatically turn the phrase into a searchable link.
Chances are you are already doing some social selling if you have a Facebook business page, Instagram business page, or professional Twitter page. So, what is social selling? It is the art of using social media to find, connect with, understand, and nurture sales prospects. In short, it is the modern way to connect with current and potential customers to develop meaningful relationships. The goal with social selling is to bring value to your customer by anticipating their needs rather than just spamming them with “buy now” posts. We’ve put together some best practices to include with your social selling strategy.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
