Take a look at some of the KCARD staff's favorite holiday recipes - such as Logan’s pumpkin roll! And don't forget to give the gift of local this holiday season.
Check out some favorite holiday recipes from the KCARD staff! Remember to also give the gift of local this holiday season.
Farming is a risky business with significant costs, and one of the most expensive mistakes is failing to plan or oversimplifying the transition of the farm. At its core, successful transition planning boils down to clear, honest communication and planning ahead. When communicating across generations, consider addressing key issues early to build mutual understanding and ensure a smoother transition.
A well-hosted class or workshop can be one of the more profitable (and fun!) ways to engage visitors on your farm and offer agritourism opportunities. However, they can be quite labor-intensive and require lots of planning and thoughtfulness. Check out these tips to get you started!
KCARD works specifically with farmers markets on a wide range of topics, including where to find funding, how to structure the market, and how to think of the farmers market as a business entity. In this post, Terryn Varney, KCARD Business Development Specialist who specializes in farmers market assistance, answers questions about how and when KCARD can help your farmers market.
Farmers' markets can be a great way for producers of all sizes to create/expand their customer base and have a consistent marketing opportunity. If you're considering selling at a farmers' market for the first time (or sell at a market already), check out these tips for successfully selling at farmers' markets!
Due to COVID, consumers are changing the way they are buying and what they are buying. While many consumers are settling into learning to live with the reality of COVID, the impact of the pandemic has left more lasting effects on the way consumers are shopping, and what is important to them. What does that mean for you? In this post, we discuss 3 major themes in consumer trends that are projected to continue into fall.
Have you heard of a hashtag? A hashtag is an online tagging device used on certain social media platforms. Using hashtags helps others easily find content centered on a certain theme or subject. A hashtag starts with the number (#) symbol followed by a series of words. Placing the hashtag symbol before the words will automatically turn the phrase into a searchable link.
Chances are you are already doing some social selling if you have a Facebook business page, Instagram business page, or professional Twitter page. So, what is social selling? It is the art of using social media to find, connect with, understand, and nurture sales prospects. In short, it is the modern way to connect with current and potential customers to develop meaningful relationships. The goal with social selling is to bring value to your customer by anticipating their needs rather than just spamming them with “buy now” posts. We’ve put together some best practices to include with your social selling strategy.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
