Holiday Recipes
Brent Lackey
KCARD Staff Holiday Recipes: Logan's Pumpkin ...

Take a look at some of the KCARD staff's favorite holiday recipes - such as Logan’s pumpkin roll! And don't forget to give the gift of local this holiday season.

KCARD Staff Holiday Recipes: Logan's Pumpkin Roll
Holiday Recipes
Brent Lackey
KCARD Staff Holiday Recipes: Kati's Ginger ...

Check out some favorite holiday recipes from the KCARD staff! Remember to also give the gift of local this holiday season.

KCARD Staff Holiday Recipes: Kati's Ginger Sorghum Cookies
Transition Planning, Education
Brent Lackey
Planning for the Future: A Starter Guide to ...

Farming is a risky business with significant costs, and one of the most expensive mistakes is failing to plan or oversimplifying the transition of the farm. At its core, successful transition planning boils down to clear, honest communication and planning ahead. When communicating across generations, consider addressing key issues early to build mutual understanding and ensure a smoother transition.

Planning for the Future: A Starter Guide to Farm Transition Planning
Agritourism, Marketing, Education, Business Development
Brent Lackey
How to Host Workshops on Your Farm

A well-hosted class or workshop can be one of the more profitable (and fun!) ways to engage visitors on your farm and offer agritourism opportunities. However, they can be quite labor-intensive and require lots of planning and thoughtfulness. Check out these tips to get you started!

How to Host Workshops on Your Farm
Farmers Markets, Education, KCARD Services
Brent Lackey
Q&A with Terryn Varney, Business ...

KCARD works specifically with farmers markets on a wide range of topics, including where to find funding, how to structure the market, and how to think of the farmers market as a business entity. In this post, Terryn Varney, KCARD Business Development Specialist who specializes in farmers market assistance, answers questions about how and when KCARD can help your farmers market.

Q&A with Terryn Varney, Business Development Specialist: How Does KCARD Work with Farmers Markets?

social media marketing

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Engaging Visitors on the Farm with Agritourism

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Engaging Visitors on the Farm with Agritourism

Engaging visitors on your farm through agritourism can transform a simple trip into a memorable experience. As more people seek authentic, hands-on activities, farms have a unique opportunity to diversify their income and connect with visitors by showcasing daily operations, offering interactive tours, and hosting fun, educational events.

Since agritourism is such a growing industry, you may also be wondering how to set yourself apart from everyone else. Here are 5 ways to engage visitors on your farm. 

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3 Tips to Maximize Your Social Media Presence

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3 Tips to Maximize Your Social Media Presence

Your online presence is a key part of your marketing plan. You can use your social media pages to build your brand awareness, develop relationships with customers, and even to make sales. Though each social media network is different and has a specific algorithm, here are three tips to maximize your social media presence across your platforms.

Marketing Series: Customer Retention

Marketing Series: Customer Retention

Consumer trends changed drastically when the coronavirus hit. You probably have customers who never thought of purchasing local until it became a necessity. While stores, restaurants, and other businesses are opening back up, many consumer trends are sticking around. Keeping those new customers around will be key for sustaining the growth your business has had the past six months. So how do you keep your new customer coming back again and again? Here are five tips to keep your customers.

Pivoting Your Marketing During Changing Times

Pivoting Your Marketing During Changing Times

If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out five tips to pivot your marketing during changing times.

Consumer Trends – Now and Going into Fall

Consumer Trends – Now and Going into Fall

Due to COVID, consumers are changing the way they are buying and what they are buying. While many consumers are settling into learning to live with the reality of COVID, the impact of the pandemic has left more lasting effects on the way consumers are shopping, and what is important to them. What does that mean for you? In this post, we discuss 3 major themes in consumer trends that are projected to continue into fall.

Hashtags 101

Hashtags 101

Have you heard of a hashtag? A hashtag is an online tagging device used on certain social media platforms. Using hashtags helps others easily find content centered on a certain theme or subject. A hashtag starts with the number (#) symbol followed by a series of words. Placing the hashtag symbol before the words will automatically turn the phrase into a searchable link.

About KCARD

The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.

Contact Us

411 Ring Road
Elizabethtown, KY 42701

p: (859) 550-3972
f: (888) 319-4962

kcard@kcard.info