LFPP, Education
Brent Lackey
Mapping Kentucky's Local Food System Series: ...

Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system. 

Mapping Kentucky's Local Food System Series: Introduction

social media marketing

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Engaging Visitors on the Farm with Agritourism

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Engaging Visitors on the Farm with Agritourism

Engaging visitors on your farm through agritourism can transform a simple trip into a memorable experience. As more people seek authentic, hands-on activities, farms have a unique opportunity to diversify their income and connect with visitors by showcasing daily operations, offering interactive tours, and hosting fun, educational events.

Since agritourism is such a growing industry, you may also be wondering how to set yourself apart from everyone else. Here are 5 ways to engage visitors on your farm. 

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3 Tips to Maximize Your Social Media Presence

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3 Tips to Maximize Your Social Media Presence

Your online presence is a key part of your marketing plan. You can use your social media pages to build your brand awareness, develop relationships with customers, and even to make sales. Though each social media network is different and has a specific algorithm, here are three tips to maximize your social media presence across your platforms.

Marketing Series: Customer Retention

Marketing Series: Customer Retention

Consumer trends changed drastically when the coronavirus hit. You probably have customers who never thought of purchasing local until it became a necessity. While stores, restaurants, and other businesses are opening back up, many consumer trends are sticking around. Keeping those new customers around will be key for sustaining the growth your business has had the past six months. So how do you keep your new customer coming back again and again? Here are five tips to keep your customers.

Pivoting Your Marketing During Changing Times

Pivoting Your Marketing During Changing Times

If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out five tips to pivot your marketing during changing times.

Consumer Trends – Now and Going into Fall

Consumer Trends – Now and Going into Fall

Due to COVID, consumers are changing the way they are buying and what they are buying. While many consumers are settling into learning to live with the reality of COVID, the impact of the pandemic has left more lasting effects on the way consumers are shopping, and what is important to them. What does that mean for you? In this post, we discuss 3 major themes in consumer trends that are projected to continue into fall.

Hashtags 101

Hashtags 101

Have you heard of a hashtag? A hashtag is an online tagging device used on certain social media platforms. Using hashtags helps others easily find content centered on a certain theme or subject. A hashtag starts with the number (#) symbol followed by a series of words. Placing the hashtag symbol before the words will automatically turn the phrase into a searchable link.

About KCARD

The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.

Contact Us

411 Ring Road
Elizabethtown, KY 42701

p: (859) 550-3972
f: (888) 319-4962

kcard@kcard.info