Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
Your marketing plan is a blueprint for launching a new business or product, understanding your target audience and your market, growing your audience and customer base, and promoting your overall business. With a well-designed marketing plan, you can design more effective promotions, reach your customers with targeted advertising, and track the success of your efforts.
Consumer trends changed drastically when the coronavirus hit. You probably have customers who never thought of purchasing local until it became a necessity. While stores, restaurants, and other businesses are opening back up, many consumer trends are sticking around. Keeping those new customers around will be key for sustaining the growth your business has had the past six months. So how do you keep your new customer coming back again and again? Here are five tips to keep your customers.
If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out five tips to pivot your marketing during changing times.
Did you know that the average email subscriber receives about 13 commercial emails each day? How does your business break through that fog of emails to reach your customer? We’ve included a few tips below to help you get started, in addition to these marketing basics.
While developing your marketing strategies and posts, it can get overwhelming on what to create, how to create, and what tools you need to succeed. We have pulled together five tools that help us with everything from content creation to event registration to data analysis.
Sharing the story of your business is a way to make a stronger connection with your customers and can give them a compelling reason to buy from you. So, how do you capitalize on your story when developing promotional plans for your business? Click to learn five ways to share your story.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
