Today our inboxes are flooded with email marketing campaigns, some feeling spammy, but there is no denying the impact a well-crafted message can have on your customers. Email marketing has one of the best return on investment, for every dollar spent over $40 is returned, on average. In our previous Email Marketing 101 post, we talked about what email marketing is and some quick tips to get started. In this post, we’ve put together a few tips to help you expand your knowledge in email marketing and continue to increase your return.
Pivoting Your Marketing During Changing Times
If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out five tips to pivot your marketing during changing times.
Email Marketing 101: What is it? Why it’s Important to Your Business.
Did you know that the average email subscriber receives about 13 commercial emails each day? How does your business break through that fog of emails to reach your customer? We’ve included a few tips below to help you get started, in addition to these marketing basics.
It’s the Little Things that Matter: Online Communications
Some of you are ramping up your online communications for the first time. It’s easy to make some rookie mistakes in the process. Here are a few we have seen recently come across our desk that we wanted to point out.
5 Free Marketing Tools You Need to Know About
While developing your marketing strategies and posts, it can get overwhelming on what to create, how to create, and what tools you need to succeed. We have pulled together five tools that help us with everything from content creation to event registration to data analysis.