If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out five tips to pivot your marketing during changing times.
Setting Yourself Up for Success This Holiday Season
While it is important to always invest in marketing your business, the holidays bring a unique opportunity. Customers are looking for inspiration as they finalize meal plans, gifts and decorations. Make it easy for them to see your brand as a solution to their problems.
5 Free Marketing Tools You Need to Know About
While developing your marketing strategies and posts, it can get overwhelming on what to create, how to create, and what tools you need to succeed. We have pulled together five tools that help us with everything from content creation to event registration to data analysis.