If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out five tips to pivot your marketing during changing times.
Q&A with KCARD: Covid-19 and Your Farmers Market
Farmers markets must get innovative in the way they provide food access to their customers while keeping in line with social distancing requirements during this time. Consider the restraints of your market and what is feasible for your market. We encourage you to check out the resources put out by the Kentucky Department of Agriculture and the Community Farm Alliance for markets across the state.