Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
Your marketing plan is a blueprint for launching a new business or product, understanding your target audience and your market, growing your audience and customer base, and promoting your overall business. With a well-designed marketing plan, you can design more effective promotions, reach your customers with targeted advertising, and track the success of your efforts.
Digital marketing can be intimidating, with a lot of moving parts that you must manage and lot of options for tools to use that can be expensive. Check out this list for ideas for cheap (or free!) tools to help grow your digital marketing efforts!
Your online presence is a key part of your marketing plan. You can use your social media pages to build your brand awareness, develop relationships with customers, and even to make sales. Though each social media network is different and has a specific algorithm, here are three tips to maximize your social media presence across your platforms.
Are you currently selling your products online? Do you want to start selling products online? Online sales offer an opportunity for your customers to shop whenever and wherever they want. Below are some tips for selling online.
If you are not offering your customers extra products or upgrading a specific item, you are missing a great revenue opportunity. Upselling and cross-selling doesn’t have to be complicated or a daunting task. It is a way to increase not only your bottom line but also the value you offer to your customer.
Today our inboxes are flooded with email marketing campaigns, some feeling spammy, but there is no denying the impact a well-crafted message can have on your customers. Email marketing has one of the best return on investment, for every dollar spent over $40 is returned, on average. In our previous Email Marketing 101 post, we talked about what email marketing is and some quick tips to get started. In this post, we’ve put together a few tips to help you expand your knowledge in email marketing and continue to increase your return.
Consumer trends changed drastically when the coronavirus hit. You probably have customers who never thought of purchasing local until it became a necessity. While stores, restaurants, and other businesses are opening back up, many consumer trends are sticking around. Keeping those new customers around will be key for sustaining the growth your business has had the past six months. So how do you keep your new customer coming back again and again? Here are five tips to keep your customers.
If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out five tips to pivot your marketing during changing times.
Due to COVID, consumers are changing the way they are buying and what they are buying. While many consumers are settling into learning to live with the reality of COVID, the impact of the pandemic has left more lasting effects on the way consumers are shopping, and what is important to them. What does that mean for you? In this post, we discuss 3 major themes in consumer trends that are projected to continue into fall.
Chances are you are already doing some social selling if you have a Facebook business page, Instagram business page, or professional Twitter page. So, what is social selling? It is the art of using social media to find, connect with, understand, and nurture sales prospects. In short, it is the modern way to connect with current and potential customers to develop meaningful relationships. The goal with social selling is to bring value to your customer by anticipating their needs rather than just spamming them with “buy now” posts. We’ve put together some best practices to include with your social selling strategy.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
