Due to Covid, consumers are changing the way they are buying and what they are buying. While many consumers are settling into learning to live with the reality of Covid, the impact of the pandemic has left more lasting effects on the way consumers are shopping and what is important to them. What does that mean for you? Below are 3 major themes in consumer trends that are projected to continue into fall:
Growth in E-Commerce and Role of Social Media Platforms Driving Growth
Since the start of the Covid pandemic, e-commerce sales have increased by 25%. Utilizing social media can help increase traffic to your site and spread the message of your brand. Over 80% of social traffic to ecommerce sites comes from Facebook, with Instagram coming in second at 10.7%.
Consumers Focusing on Brand Loyalty and Values
Now is the time to demonstrate what you are all about and to be true to your brand. Consumers are paying attention to how your business is responding, and businesses that show empathy will likely come out of this as leaders. Brand loyalty has always been important, but now customers are focusing on how businesses treat their employees and whether they are focused on price and profit instead of the community. It is important as a business to show how you are helping the community and your customers (while staying afloat) and communicate a genuine interest in what is going on.
Consumers Need Flexibility to Adjust to the Changes in Their Lives
Customers are adjusting habits and schedules. Make sure your product is accessible to your customers by offering new pickup or delivery options to allow them to be able to get your products in a more convenient way. Another thing to consider is that many customers are feeding more people more often. Kids and spouses are home, needing three plus meals a day. Customers might be looking to stock up on essentials and foods that are both nutritious and delicious for their families. Offering bulk purchasing or bundling products together can attract more customers.
Consumers are continually adjusting to new requirements and guidelines just like the rest of us. KCARD can assist you in determining what adjustments would be beneficial to your business and to your customers and develop strategies for reaching out to your customers on what is going on with your business. For more information about KCARD services contact us today at kcad@kcard.info or at 859-550-3972.