Are you currently selling your products online? Do you want to start selling products online? Online sales offer an opportunity for your customers to shop whenever and wherever they want. Below are some tips for selling online.
Make sure your website has a focus on generating sales: Your website should be easy to navigate and your home page should show who you are with few words. Your customers are coming to your website to purchase your products, so make sure the rest of your website can get their attention to share deals or promotions.
Use customer information from a sale to generate customer lists: As your customers check out of your online store, offer the ability for them to sign up for your e-newsletter. This is a perfect way to provide follow-up product information, recipes, and sales by creating an e-newsletter. Let them know that they will receive up-to-date information about the business, insider tips and tricks, and even special promotions for being an e-newsletter recipient.
Promote your social media profile to connect with your online customers: Have your customer base involved in the business’s day-to-day operations by promoting not just your products via social media but also the behind-the-scenes happenings. This helps to create that personal relationship that can be lost while selling online.
Find the person in your business who is right to manage your online presence and invest in an Online Store: Starting your own online store doesn’t require you to know how to code but you still must know your way around a computer. Once the site is up and running, managing inventory, sales, and invoices can become a full-time job. Assign this job to one person to manage it. Make sure this person is responsible, organized, and has a good understanding of computers.
Consider starting small for your packing and shipping: Depending on the nature of your product, delivery or shipping once an order has been completed can be a forgotten headache. Start small. Depending on the nature of your product, packing and shipping may not be an option for every customer. Offering delivery to a small radius from your store or farm can be an effective way to start.
Do your research on security issues with online sales: Since you will be handling your customer’s personal information, it is important to have your site secured. Do your research and invest in a good computer and internet security system. Many website builders and web design companies use state of the art internet security systems for secured purchasing. Find other businesses who are already selling online and ask them about what program they have had success with.
KCARD has services that can assist you in working through the costs of an online store, help you determine if an online store is a good fit for your business, and provide resources to help get your e-commerce business up and running. For more information on how KCARD can assist you with developing an online store and other KCARD services contact us today.