LFPP, Education
Brent Lackey
Mapping Kentucky's Local Food System Series: ...

Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system. 

Mapping Kentucky's Local Food System Series: Introduction

traditional marketing

Targeting the “New” Home Cook

Targeting the “New” Home Cook

Fact: people are cooking and eating at home more. Those who weren’t cooking at home are now making meals several days a week for their families. Of those making meals at home, 35 to 40% of them started cooking for the first time, according to global management consultant SSA & Company. So, what does that mean for your food business? How can you educate new customers about your products so that you retain them once things get back to normal? Below are a few ideas for targeting the “new” home cook.

Five Ways to Share Your Story

Five Ways to Share Your Story

Sharing the story of your business is a way to make a stronger connection with your customers and can give them a compelling reason to buy from you. So, how do you capitalize on your story when developing promotional plans for your business? Click to learn five ways to share your story.

About KCARD

The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.

Contact Us

411 Ring Road
Elizabethtown, KY 42701

p: (859) 550-3972
f: (888) 319-4962

kcard@kcard.info