Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
As an agricultural business owner, it’s inevitable that you will be asked the question “what do you do?” by a wide variety of people, such as potential customers, investors, or even competitors. You might be asked at a school event, community gathering, or even while at the grocery store. Having a clear answer to this question can help you make new relationships that will help your business.
If you are not on social media or are not actively engaging your fans and followers, you are missing out on potential customers and interactions to build your brand. Social media is now more “social” than ever and people who are now homebound are spending more and more time on it. So how do you ramp up your activity to reach customers?
Sharing the story of your business is a way to make a stronger connection with your customers and can give them a compelling reason to buy from you. So, how do you capitalize on your story when developing promotional plans for your business? Click to learn five ways to share your story.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
