Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
If you are not on social media or are not actively engaging your fans and followers, you are missing out on potential customers and interactions to build your brand. Social media is now more “social” than ever and people who are now homebound are spending more and more time on it. So how do you ramp up your activity to reach customers?
Question: How do I manage cash flow when I’m concerned about the effect of reduced travel/walk-in traffic on my business?
Answer: The next two weeks and the next two months are going to be critical for many small businesses as we all figure out what the eventual impact will be. Click to read about a few rules of thumb for businesses.
Two weeks ago we talked about dealing with the crank in person - that person that leaves a bad review, yells at your staff, decides to leave and never come back and tells all their friends to do the same. What happens when the person complains online?
We all have that one customer that refuses to let it go. I stopped at the local frosty freeze to pick up food one night and when I was looking up the phone number on their Facebook page, saw a bad review. It was harsh, laying the business out for something so silly that you had to laugh. My first reaction was, “This guy has never run a business.”
If you have a retail spot or retail product at a farmers market, you have some valuable real estate. Every square foot of that space has the potential to earn money and you need to use that space as effectively as you can to maximize your profit. Here are three tips for using every square foot to increase your sales.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
