Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
Have you wondered if your business has too many or too few employees working? You might want to consider calculating your labor-to-sales ratio. This number is a commonly used performance measure by businesses to track their labor costs and its impact on operations. The labor-to-sales ratio shows the total labor costs for each $1 in sales.
This week is National Farmers Market Week, giving us an opportunity to celebrate Kentucky’s farmers markets for boosting the local economy by supporting local producers, providing jobs, improving local nutrition, and much more. So how should you celebrate National Farmers Market Week? Simply visit your local farmers market! There are over 160 farmers markets in the state of Kentucky and over 2,700 farmers market vendors to buy from.
Fact: people are cooking and eating at home more. Those who weren’t cooking at home are now making meals several days a week for their families. Of those making meals at home, 35 to 40% of them started cooking for the first time, according to global management consultant SSA & Company. So, what does that mean for your food business? How can you educate new customers about your products so that you retain them once things get back to normal? Below are a few ideas for targeting the “new” home cook.
U-Pick operations are a critical direct marketing approach for many farms in Kentucky and provide customers with a unique hands-on connection to fresh produce grown locally. Here are some key points to keep in mind before you open for the season.
This past week, the Kentucky Center for Agriculture and Rural Development (KCARD) partnered with UK’s Center for Crop Diversification (CCD) on a webinar comparing the pros and cons of farm-to-consumer distribution methods including On-Farm Pickup, Off-Farm Pickup, Home Delivery, and Shipping.
One thing we want to emphasize is that your business doesn’t need to do it all – i.e. offer every distribution method mentioned above. What works for one farm business might not work for yours. Below are a few key thoughts when it comes to picking a distribution method or two.
People are requesting gift certificates to help support local farms and local food businesses. Offering gifts cards is a great way to let people support you during this time of crisis. So how do you set that up? It depends on how you take payment now, but you have some options…
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
