Center for Crop Diversification

Farmers Market Pricing Strategies: Balancing Customer Appeal and Profitability

Farmers Market Pricing Strategies: Balancing Customer Appeal and Profitability

Struggling to price your products at the farmers market? It’s a balancing act between attracting customers and ensuring profitability. From calculating your costs to understanding market trends and perceived value, this post breaks down key steps to help you set the perfect price. Ready to optimize your pricing strategy? Read on for tips that will boost your sales and sustain your business!

KCARD Guest Blogger: Center for Crop Diversification

KCARD Guest Blogger: Center for Crop Diversification

There are lots of great resources available to Kentucky Producers. The Center for Crop Diversification offers budgets, horticulture profiles, and price reports. In our guest blog post by Brett Wolff, he discusses utilizing price reports in planning for next season.

Key Thoughts for Distribution

Key Thoughts for Distribution

This past week, the Kentucky Center for Agriculture and Rural Development (KCARD) partnered with UK’s Center for Crop Diversification (CCD) on a webinar comparing the pros and cons of farm-to-consumer distribution methods including On-Farm Pickup, Off-Farm Pickup, Home Delivery, and Shipping.

One thing we want to emphasize is that your business doesn’t need to do it all – i.e. offer every distribution method mentioned above. What works for one farm business might not work for yours. Below are a few key thoughts when it comes to picking a distribution method or two.