Direct marketing is a wonderful way to promote your farm and fulfill a need for consumers. Our guest blogger, Dr. Gregg Rentfrow, has been with the University of Kentucky Cooperative Extension program since 2006 as the Meat Specialist. Dr. Rentfrow works closely with meat and livestock producers, and the 4-H and FFA programs in the state to provide training and education about meat production. Dr. Rentfrow is a trusted and valued resource for KCARD wit his extensive knowledge of the meat and livestock industries and has participated in several KCARD Marketing Locally Grown Meat workshops in the past.
Direct to Consumer Meat Business Resources
If you are new to direct meat sales and have just read our blog posts about having your meat processed for the first time and pricing your meat for profit, we’ve pulled together some more resources for you to explore.
Pricing Meat to Make a Profit
If you are new to direct meat sales and have just read our blog post about having your meat processed for the first time or are looking at updating your pricing, here are two questions you need to ask: What are your competitors’ prices; and, what is your minimum price to break-even. Check out the following blog post to get started on pricing your meat to make a profit.
Q & A With KCARD: Having Your Meat Processed for the First Time
KCARD is fielding a lot of questions from farmers who are looking to sell meat from their farm for the first time, so we thought it would be a good idea to help answer a few of these questions through a post.