In mid-July we hosted the “Direct-to-Consumer Beef Webinar Series” with several partners including the University of Kentucky Department of Animal and Sciences, Kentucky Beef Council, and several others. We offered this series to respond to the conversation and education around proper production, processing, business development, marketing, and sales for finished beef. We’ve pulled together a few of the noteworthy takeaways from the webinar series.
Top 5 Tips for Direct Marketing Meat
Direct marketing is a wonderful way to promote your farm and fulfill a need for consumers. Our guest blogger, Dr. Gregg Rentfrow, has been with the University of Kentucky Cooperative Extension program since 2006 as the Meat Specialist. Dr. Rentfrow works closely with meat and livestock producers, and the 4-H and FFA programs in the state to provide training and education about meat production. Dr. Rentfrow is a trusted and valued resource for KCARD wit his extensive knowledge of the meat and livestock industries and has participated in several KCARD Marketing Locally Grown Meat workshops in the past.