Agritourism, Education, Financial, Farmers Markets
Brent Lackey
Making Cents Without Pennies: How Businesses ...

With pennies no longer being minted, farmers markets and on-farm vendors may need to adjust how they handle cash transactions. This guide explains what’s changing, what isn’t, and how to prepare customers and vendors for a smooth transition.

Making Cents Without Pennies: How Businesses Can Adapt to Rounding Changes
Marketing, KCARD Services
Brent Lackey
Marketing Basics Series: What is Marketing, ...

Strong marketing can help small farms stand out and connect with the right customers. Learn how the 4 Ps and 3 Cs—and KCARD’s marketing support—can strengthen your brand and boost your sales.

Marketing Basics Series: What is Marketing, Really?
Transition Planning, KCARD Services
Brent Lackey
Kentucky AgriLegacy Solutions Program: ...

Every family farm has a story—but planning its future can be challenging. KCARD’s new Kentucky AgriLegacy Solutions Program helps farm families start meaningful conversations, set long-term goals, and create a clear transition plan with confidence and care. Learn how this program can guide your family through the next chapter while honoring your farm’s legacy.

Kentucky AgriLegacy Solutions Program: Supporting Farm Families in Transition Planning
Marketing, KCARD Services
Brent Lackey
Brand Refresh: When to Update Your Marketing ...

As your farm or food business grows, your brand should grow with it. If your logo, labels, or website no longer reflect who you are or what you offer, it may be time for a refresh. KCARD can help you evaluate your current branding, align updates with your business goals, and move forward with a clearer, more confident image.

Brand Refresh: When to Update Your Marketing Plan
Farm to School, Marketing, Education, Business Development
Brent Lackey
Selling to Schools: What Producers Need to Know

More Kentucky schools are looking to bring fresh, local foods into their cafeterias—creating new opportunities for farmers to grow their businesses while supporting healthy meals for students. But selling to schools is different from selling at the farmers market. From understanding purchasing processes to meeting food safety requirements, success starts with preparation and strong relationships.

Learn key steps to get started, connect with schools, and grow your farm-to-school sales.

Selling to Schools: What Producers Need to Know

About KCARD

The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.

Contact Us

411 Ring Road
Elizabethtown, KY 42701

p: (859) 550-3972
f: (888) 319-4962

kcard@kcard.info