Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
KCARD helps clients with a variety of services, including business planning, grant facilitation, recordkeeping, and financial development. In addition to those services, KCARD works with clients on developing marketing plans and social media strategies. Kati Bowman, Marketing and Business Development Specialist, answers a few questions about how KCARD can assist you with your marketing.
There’s no denying that the world is different than it was before COVID-19. One demonstration of this is the reality that people often don’t carry cash, even when they’re heading shopping or to a farmer’s market. With this in mind, it’s important to consider offering different payment methods (most of which can be contactless). Check out these options for accepting alternative payment methods that don’t require hardware or a full POS system.
In the state of Kentucky, fruit and vegetable producers are right in the middle of their busiest time of year. Although most preparations take place later this year, or even early next year, there are steps producers can take now that will make next season that much better.
You can easily “fall into” a marketing channel or a product that you did not plan because you want to take advantage of every opportunity you can in an effort to make your farming business work. Unfortunately, all too often an “opportunity” may not be as good as it first appears, and you end up with lots of things your business is doing that really do not match where you want the business to go. And you may be doing a lot of things that actually cost the business more money than they make.
This week we are featuring the Kentucky Conservation State Cost Share Program, the USDA Natural Resource Conservation Service's Environmental Quality Incentives (EQIP) Program, and the Kentucky Proud Promotional Grant Program. Please check out more information about each program below.
Instagram is an online photo and short video-sharing service that has grown in popularity among teens and young adults. This social media platform allows users to share short videos and photos on Instagram and other social media sites.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
