Education

Farmers Market Pricing Strategies: Balancing Customer Appeal and Profitability

Farmers Market Pricing Strategies: Balancing Customer Appeal and Profitability

Struggling to price your products at the farmers market? It’s a balancing act between attracting customers and ensuring profitability. From calculating your costs to understanding market trends and perceived value, this post breaks down key steps to help you set the perfect price. Ready to optimize your pricing strategy? Read on for tips that will boost your sales and sustain your business!

USDA Contract Freezes: What Farmers Need to Know and How to Take Action

USDA Contract Freezes: What Farmers Need to Know and How to Take Action

With the uncertainty of USDA contracts and funding while federal programs are being reviewed by the new administration and some programs being canceled, it is important for producers and organizations to understand their rights and key timelines. Farm Commons has recently published a resource aimed at helping producers navigate this situation.  Key points from this resource are summarized in this post.

The Power of Business Planning: Building a Roadmap for Success

The Power of Business Planning: Building a Roadmap for Success

Starting or growing a business is an exciting journey filled with opportunities and challenges. Whether you’re launching a startup, expanding an existing operation, or simply rethinking your strategies, it’s always helpful to have a well-thought-out business plan. This document isn’t just a formality—it’s a foundational step that can turn your vision into reality while ensuring you stay on track to achieve your goals. 

Planning for the Future: A Starter Guide to Farm Transition Planning

Planning for the Future: A Starter Guide to Farm Transition Planning

Farming is a risky business with significant costs, and one of the most expensive mistakes is failing to plan or oversimplifying the transition of the farm. At its core, successful transition planning boils down to clear, honest communication and planning ahead. When communicating across generations, consider addressing key issues early to build mutual understanding and ensure a smoother transition.

Unlock New Opportunities with KCARD's Farm Diversification Workshop

Unlock New Opportunities with KCARD's Farm Diversification Workshop

KCARD will be hosting a Planning for Farm Diversification workshop on October 22 in Murray, KY to assist agricultural producers who are transitioning out of dark tobacco and diversifying their farming operations with produce or raising livestock for value-added products. The workshops will provide information on business planning, marketing, produce safety practices, and production resources.  

How to Host Workshops on Your Farm

How to Host Workshops on Your Farm

A well-hosted class or workshop can be one of the more profitable (and fun!) ways to engage visitors on your farm and offer agritourism opportunities. However, they can be quite labor-intensive and require lots of planning and thoughtfulness. Check out these tips to get you started!

Q&A with Terryn Varney, Business Development Specialist: How Does KCARD Work with Farmers Markets?

Q&A with Terryn Varney, Business Development Specialist: How Does KCARD Work with Farmers Markets?

KCARD works specifically with farmers markets on a wide range of topics, including where to find funding, how to structure the market, and how to think of the farmers market as a business entity. In this post, Terryn Varney, KCARD Business Development Specialist who specializes in farmers market assistance, answers questions about how and when KCARD can help your farmers market.

Engaging Visitors on the Farm with Agritourism

Engaging Visitors on the Farm with Agritourism

Engaging visitors on your farm through agritourism can transform a simple trip into a memorable experience. As more people seek authentic, hands-on activities, farms have a unique opportunity to diversify their income and connect with visitors by showcasing daily operations, offering interactive tours, and hosting fun, educational events.

Since agritourism is such a growing industry, you may also be wondering how to set yourself apart from everyone else. Here are 5 ways to engage visitors on your farm. 

Q&A with Kati Bowman, Marketing and Business Development Specialist: How Can KCARD Help with Marketing?

Q&A with Kati Bowman, Marketing and Business Development Specialist: How Can KCARD Help with Marketing?

KCARD helps clients with a variety of services, including business planning, grant facilitation, recordkeeping, and financial development. In addition to those services, KCARD works with clients on developing marketing plans and social media strategies. Kati Bowman, Marketing and Business Development Specialist, answers a few questions about how KCARD can assist you with your marketing.