Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
If you are not on social media or are not actively engaging your fans and followers, you are missing out on potential customers and interactions to build your brand. Social media is now more “social” than ever and people who are now homebound are spending more and more time on it. So how do you ramp up your activity to reach customers?
If you’re in the business of selling local food right now, you might be in a unique situation with an uptick in sales and an increase in new customers. We are hearing from businesses that they are getting orders from folks who have never purchased food anywhere other than the grocery store, who suddenly want to buy in bulk from a local farmer. New customers can be a lot of work. You can spend a lot of time and energy patiently giving answers to endless questions. Here are 3 tips on how to turn a new customer into a regular.
Farmers markets must get innovative in the way they provide food access to their customers while keeping in line with social distancing requirements during this time. Consider the restraints of your market and what is feasible for your market. We encourage you to check out the resources put out by the Kentucky Department of Agriculture and the Community Farm Alliance for markets across the state.
Consumer buying habits are rapidly changing. Restaurants are only open for carry out and delivery while many schools are implementing meal drop off programs. No one knows exactly what will happen, but as COVID-19 updates come in, remember the following when it comes to your markets.
Selling online can be a great opportunity for businesses to make up for lower in-person sales, pre-order products for quick pickup or delivery, and increase customer base to those who might not attend markets. Choose an online ordering service that meets your needs and works with the systems you already have. Check out five online ordering options we have seen clients use.
Two weeks ago we talked about dealing with the crank in person - that person that leaves a bad review, yells at your staff, decides to leave and never come back and tells all their friends to do the same. What happens when the person complains online?
This past Friday and Saturday the 4th Annual Eastern Kentucky Farmer Conference was held at the Morehead Convention Center in Morehead, KY. A technical assistance “ThinkTank” and an Eastern Kentucky Grower Buyer Meetup added to the conference this year, giving attendees the opportunity to not only network with other producers but also buyers, funders, and technical assistance providers. The conference offered 16 different sessions, including 4 short courses on Friday discussing topics such as high tunnel production, food safety regulations, business planning, and online marketing. Saturday included 12 different sessions on topics such as starting a CSA, no-till vegetable production, non-timber agroforestry, agritourism, and small fruit production.
We all have that one customer that refuses to let it go. I stopped at the local frosty freeze to pick up food one night and when I was looking up the phone number on their Facebook page, saw a bad review. It was harsh, laying the business out for something so silly that you had to laugh. My first reaction was, “This guy has never run a business.”
While it is important to always invest in marketing your business, the holidays bring a unique opportunity. Customers are looking for inspiration as they finalize meal plans, gifts and decorations. Make it easy for them to see your brand as a solution to their problems.
While developing your marketing strategies and posts, it can get overwhelming on what to create, how to create, and what tools you need to succeed. We have pulled together five tools that help us with everything from content creation to event registration to data analysis.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
