KCARD Guest Blogger: Kentucky State University

KCARD Guest Blogger: Kentucky State University

Over the next couple of weeks, we will be showcasing partners in our Growing Your Farm and Food Business Webinar series. These partners provide funding opportunities to Kentucky’s agricultural producers and agribusinesses. In this post, we are learning about Kentucky State University and the assistance they provide.

Kentucky Horticulture Council Guest Blog: Agritourism Preparedness

Kentucky Horticulture Council Guest Blog: Agritourism Preparedness

The Kentucky Horticulture Council (KHC) is another great resource available to Kentucky producers. KHC provides resources for information and education for growers, business owners, and the public to promote a thriving horticulture industry. In this guest post by Executive Director Cindy Finneseth, KHC discusses how to be prepared and creative this fall agritourism season.

Kentucky Organizations Receive Grant to Supports Veterans Transitioning into Agricultural Careers

Kentucky Organizations Receive Grant to Supports Veterans Transitioning into Agricultural Careers

Kentucky Center for Agriculture and Rural Development along with partners Kentucky Department of Agriculture, Kentucky Sheep and Goat Development Office, Kentucky Horticulture Council, and University of Kentucky’s Community and Economic Development Initiative of Kentucky (CEDIK) are collaborating on a $746,567 USDA grant to provide educational opportunities for veterans and transitioning service members interested in agriculture, develop a peer-to-peer network for veterans in agriculture, and construct a pathway that facilitates veterans’ entrance into agriculture-related careers. Additional support partners for this grant include the Kentucky Farm Bureau Federation, Kentucky Commission on Military Affairs, and Hopkinsville Community College.

KCARD Guest Blogger: US Department of Agriculture Rural Development

KCARD Guest Blogger: US Department of Agriculture Rural Development

Over the next couple of weeks, we will be showcasing partners in our Growing Your Farm and Food Business Webinar series. These partners provide funding opportunities to Kentucky’s agricultural producers and agribusinesses. The USDA Rural Development Office is an important partner in KCARD’s work as we apply for funding from their office to continue our work with Kentucky’s producers and rural and agribusinesses but also because they offer a wealth of programs to Kentucky’s rural businesses. In this post, we are learning about the USDA Rural Development and the programs they administer.

Email Marketing 201: Expanding Your Reach with Email

Email Marketing 201: Expanding Your Reach with Email

Today our inboxes are flooded with email marketing campaigns, some feeling spammy, but there is no denying the impact a well-crafted message can have on your customers. Email marketing has one of the best return on investment, for every dollar spent over $40 is returned, on average. In our previous Email Marketing 101 post, we talked about what email marketing is and some quick tips to get started. In this post, we’ve put together a few tips to help you expand your knowledge in email marketing and continue to increase your return.

(CLOSED) Job Opening: 2 Business Development Assistants/Specialists (one with Emphasis on Marketing)

(CLOSED) Job Opening: 2 Business Development Assistants/Specialists (one with Emphasis on Marketing)

We’re hiring! KCARD has two openings for individuals to work with agricultural and rural-based businesses seeking KCARD assistance. These positions will be designated as either Business Development Assistant or Specialist depending on the level of experience and expertise. One of the positions will have an emphasis on helping businesses with marketing needs and will also handle KCARD communications.

KCARD Guest Blogger: Center for Crop Diversification

KCARD Guest Blogger: Center for Crop Diversification

There are lots of great resources available to Kentucky Producers. The Center for Crop Diversification offers budgets, horticulture profiles, and price reports. In our guest blog post by Brett Wolff, he discusses utilizing price reports in planning for next season.

Marketing Series: Customer Retention

Marketing Series: Customer Retention

Consumer trends changed drastically when the coronavirus hit. You probably have customers who never thought of purchasing local until it became a necessity. While stores, restaurants, and other businesses are opening back up, many consumer trends are sticking around. Keeping those new customers around will be key for sustaining the growth your business has had the past six months. So how do you keep your new customer coming back again and again? Here are five tips to keep your customers.

KCARD Guest Blogger: Governor's Office of Agricultural Policy

KCARD Guest Blogger: Governor's Office of Agricultural Policy

Over the next couple of weeks, we will be showcasing partners in our Growing Your Farm and Food Business Webinar series. These partners provide funding opportunities to Kentucky’s agricultural producers and agribusinesses. In this post, we are learning about the Governor’s Office of Agricultural Policy and the programs they administer.