LFPP, Education
Brent Lackey
Mapping Kentucky's Local Food System Series: ...

Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system. 

Mapping Kentucky's Local Food System Series: Introduction

Email Marketing 201: Expanding Your Reach with Email

Email Marketing 201: Expanding Your Reach with Email

Today our inboxes are flooded with email marketing campaigns, some feeling spammy, but there is no denying the impact a well-crafted message can have on your customers. Email marketing has one of the best return on investment, for every dollar spent over $40 is returned, on average. In our previous Email Marketing 101 post, we talked about what email marketing is and some quick tips to get started. In this post, we’ve put together a few tips to help you expand your knowledge in email marketing and continue to increase your return.

(CLOSED) Job Opening: 2 Business Development Assistants/Specialists (one with Emphasis on Marketing)

(CLOSED) Job Opening: 2 Business Development Assistants/Specialists (one with Emphasis on Marketing)

We’re hiring! KCARD has two openings for individuals to work with agricultural and rural-based businesses seeking KCARD assistance. These positions will be designated as either Business Development Assistant or Specialist depending on the level of experience and expertise. One of the positions will have an emphasis on helping businesses with marketing needs and will also handle KCARD communications.

KCARD Guest Blogger: Center for Crop Diversification

KCARD Guest Blogger: Center for Crop Diversification

There are lots of great resources available to Kentucky Producers. The Center for Crop Diversification offers budgets, horticulture profiles, and price reports. In our guest blog post by Brett Wolff, he discusses utilizing price reports in planning for next season.

Marketing Series: Customer Retention

Marketing Series: Customer Retention

Consumer trends changed drastically when the coronavirus hit. You probably have customers who never thought of purchasing local until it became a necessity. While stores, restaurants, and other businesses are opening back up, many consumer trends are sticking around. Keeping those new customers around will be key for sustaining the growth your business has had the past six months. So how do you keep your new customer coming back again and again? Here are five tips to keep your customers.

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KCARD Guest Blogger: Governor's Office of Agricultural Policy

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KCARD Guest Blogger: Governor's Office of Agricultural Policy

Over the next couple of weeks, we will be showcasing partners in our Growing Your Farm and Food Business Webinar series. These partners provide funding opportunities to Kentucky’s agricultural producers and agribusinesses. In this post, we are learning about the Governor’s Office of Agricultural Policy and the programs they administer.

Pivoting Your Marketing During Changing Times

Pivoting Your Marketing During Changing Times

If you are like many business owners, the coronavirus pandemic has turned your world upside down. Your cash flow or product availability might have changed, which means you might have to change up other pieces of your business, such as your marketing strategy. Now is not the time to cut your marketing budget or marketing efforts. Why? With so much uncertainty now, you need to reassure your customers that you are here for them and that your business isn’t going anywhere. Check out five tips to pivot your marketing during changing times.

Consumer Trends – Now and Going into Fall

Consumer Trends – Now and Going into Fall

Due to COVID, consumers are changing the way they are buying and what they are buying. While many consumers are settling into learning to live with the reality of COVID, the impact of the pandemic has left more lasting effects on the way consumers are shopping, and what is important to them. What does that mean for you? In this post, we discuss 3 major themes in consumer trends that are projected to continue into fall.

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Growing Your Farm and Food Business Webinar Series

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Growing Your Farm and Food Business Webinar Series

The Kentucky Center for Agriculture and Rural Development (KCARD) will be hosting a series of five “Growing Your Farm and Food Business” webinars this October to assist agricultural producers and food businesses with understanding business fundamentals, identifying grant opportunities, and developing a strategy to seek funding. Webinars will take place from 10:00am – 11:30am Eastern/9:00am -10:30am Central and will be available for later viewing.

Finding the Dead Bodies in Financial Statements: What Happens When KCARD Meets CSI

Finding the Dead Bodies in Financial Statements: What Happens When KCARD Meets CSI

We have a saying in KCARD when we are looking at financial statements or projections that come into our shop – “Did you find the dead body in them?” This is our little way of referring to the situation where we see a financial statement and instantly know that something is not quite right. A lot of times it is not on purpose. Instead, it is often where someone makes a mistake as they are developing the statement that can lead to the financial reports being inaccurate and the business owner not truly understanding the past or future financial performance and health of their business.

About KCARD

The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.

Contact Us

411 Ring Road
Elizabethtown, KY 42701

p: (859) 550-3972
f: (888) 319-4962

kcard@kcard.info